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Writer's pictureJason Huett

Succession Planning for Family-Owned Businesses


Baby Boomers

As Baby Boomers prepare for retirement, many face the daunting challenge of passing on their family businesses. However, a growing issue is that their children, the next generation, often lack interest in taking over the reins. In this blog, we’ll explore this problem, provide evidence to support the reality of this trend, and offer creative solutions both to attract younger family members and alternative ways to transition out of the business.


The Retirement Dilemma - Baby Boomers and Succession Planning for Their Family-Owned Businesses

Many Baby Boomers, who make up a significant portion of family business owners, are reaching retirement age — more than 10,000 Baby Boomers retire every day in the U.S. A pivotal issue they encounter is the disinterest of their children in continuing the legacy they've built.


According to the Family Business Institute, only about 30% of family businesses survive into the second generation, and a mere 12% make it to the third generation. Furthermore, a recent survey by PwC found that 47% of family business owners cited succession planning as a key challenge.


Why are the metrics so abysmal? There are a wide variety of reasons, but a key driver is the shift in culture. Younger generations like the Millennials (born between 1981 - 1996) and Gen Z (born between 1997 - 2013) grew up with the Internet, were either young or early in their careers when AI entered the picture, and exposed to technology that shaped their view of the world in significant ways.

Generation birth dates

In addition, common reasons that both generations list for their departure from the family business include:


  • Wanting to pursue other interests and career options.

  • Seeing their parents work incredibly long hours and the sacrifices that come with it.

  • Being more technology-centric - many of their parent's businesses are traditional service-based businesses with "old-school" technology.

  • Wanting better work-life balance.

  • Being mission-driven versus financially driven.

Creative Solutions to Make Your Business Attractive to Younger Generations

Not all hope is lost when the next generation seems disinterested. Many of these businesses are highly successful showing healthy Revenue and Profit. Here are several strategies to reignite their passion for the family business:

  1. Modernization and Innovation

    • Demonstrate your business's potential by integrating modern technology and innovative practices.

    • Example: Introduce e-commerce platforms, adopting social media marketing, or investing in eco-friendly practices can make the business more attractive.

  2. Flexible Work Arrangements

    • Offer flexible work options that can appeal to the younger generation's desire for work-life balance.

    • Example: Implement remote working options and flexible hours.

  3. Mentorship and Development Programs

    • Create mentorship programs that can help transition leadership skills and business acumen to the younger generation.

    • Example: Structured training sessions and leadership workshops.

  4. Equity Incentives

    • Provide equity or profit-sharing opportunities to make the business financially appealing.

    • Example: Allow equity stakes in the business to foster a sense of ownership and personal investment.

  5. Inclusive Decision-Making

    • Involve the younger generation in decision-making processes to give them a sense of responsibility and influence.

    • Example: Include them in strategic planning meetings and major business decisions.

Creative Ways to Sell Your Business to a Third Party

If passing the business to family isn’t viable, consider these creative exit strategies:

  1. Employee Stock Ownership Plan (ESOP)

    • Sell the business to the employees, creating a sense of ownership among them while maintaining the business's culture.

    • Example: Establish an ESOP to transition the business gradually.

  2. Management Buyout (MBO)

    • Existing management buys the business, ensuring leadership continuity and deep knowledge of operations.

    • Example: Offer financing options to the management team for a smooth transition.

  3. Private Equity Firms (PEGs)

    • Attract private equity firms interested in investing in profitable businesses.

    • Example: Highlight the business’s profitability and growth potential to attract investors.

  4. Franchising or Licensing

    • Expand through franchising or licensing, allowing a third party to run the business model.

    • Example: Develop franchise packages and training modules for potential franchisees.

  5. Strategic Alliances and Mergers

    • Merge with or sell to a company with aligned goals and objectives.

    • Example: Identify businesses with complementary products or services to merge with.

Conclusion

Succession planning involves careful consideration and strategy. By making the business attractive to younger family members or exploring creative third-party selling options, business owners can ensure their legacy continues. For personalized strategies and expert advice, reach out to Collaborative Commercial Business Brokers — we offer customized solutions to navigate your business succession smoothly.


To your success, Jason Huett Business Broker | CEO | CMO Schedule a complementary session with me today!

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