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Medspas
Industry Spotlight
Industry Overview
The medical spa industry in Wisconsin and the United States is experiencing unprecedented growth, representing one of the fastest-expanding sectors in healthcare and wellness. The U.S. medical spa market was valued at approximately $6.5 billion in 2024 and is projected to reach $25.8 billion by 2034, demonstrating the industry's explosive potential.
Medical spas have evolved from luxury services to mainstream healthcare offerings, bridging the gap between traditional day spas and medical clinics. The industry benefits from an aging population seeking anti-aging solutions, millennials embracing preventative treatments, and the overall wellness trend that prioritizes self-care and appearance enhancement.
What's to Like about the Industry?
A few reasons why we love the industry in Wisconsin (and Illinois)...
Barriers to Entry
Unlike many other industries, barriers can make entry into the category difficult.
Blue Ocean Marketing
Our analysis shows that Marketing in this industry has not yet matured or been optimized.
Absence of Private Equity
In Wisconsin, Private Equity Groups have focused less on acquisitions than in more populated regions.