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Preparing To Exit: Tip # 1

  • Writer: Jason Huett
    Jason Huett
  • May 7
  • 3 min read

Are you preparing to exit in the next 6 to 18 months? This series of Preparing to Exit tips is designed to help you ready your business for a successful sale event.


SOP

What are SOPs?


As a business broker in Madison, WI, I've seen firsthand how proper preparation can significantly impact your business's sale price. Today's exit planning tip focuses on an important yet often overlooked aspect of business value: Standard Operating Procedures (SOPs).


SOPs are documented step-by-step instructions on how to perform specific tasks or processes in a consistent and efficient manner. They serve as a guide for employees, ensuring everyone follows the same methods, reducing errors, and enhancing quality.


While some activities take a great deal of effort, creating SOPs does not. You may be thinking, "Jason, I don't have time to sit down and write a 50-page SOP manual." Not to worry, we'll cover how to create these quickly and efficiently in just a moment.


Why SOPs Matter to Buyers



Knowledge

Knowledge Transfer

While you've mastered your business operations through years of experience, buyers are often starting from scratch. Well-documented SOPs bridge the knowledge gap and provide several benefits:


  1. Reduced learning curve for new owners

  2. Lower risk of operational disruption

  3. Easier employee training and onboarding

  4. Enhanced business scalability

  5. Increased business value


Creating Effective SOPs: A Practical Approach


1. Start with Core Processes

Begin by documenting your most critical daily operations:

  1. Customer service procedures

  2. Sales processes

  3. Production workflows

  4. Quality control measures

  5. Administrative tasks


2. Use Simple Documentation Methods

Don't overcomplicate the process:

  1. Record yourself performing tasks (video or audio)

  2. Use screen recording software for computer-based procedures

  3. Have employees document their daily activities

  4. Utilize workflow mapping tools


Tip: Leverage the power of AI - Hit the "record" button on your phone and talk through your SOPs one at a time. AI can organize your thoughts and provide an outline and format to get you started.

3. Implement a Documentation Schedule

  1. Break down the task into manageable chunks:

  2. Set aside 30 minutes each day

  3. Focus on one process at a time

  4. Review and update existing SOPs monthly

  5. Involve your team in the documentation process


Making SOPs Work for Your Business


Best Practices for Implementation

1. Keep language clear and concise

2. Include visual aids when possible

3. Test procedures with new employees

4. Regular updates and refinements

5. Store documents in an easily accessible format


Common SOP Mistakes to Avoid

  1. Over-complicated instructions

  2. Outdated information

  3. Missing critical steps

  4. Lack of visual aids

  5. Insufficient detail


The Impact on Business Value



Why Buyers Pay More for Well-Documented Businesses

Dollar sign
  1. Reduced operational risk

  2. Faster transition period

  3. Easier employee training

  4. Clear growth potential

  5. Streamlined due diligence process


Next Steps for Business Owners


Creating Your SOP Action Plan

  1. List all critical business processes

  2. Prioritize based on importance

  3. Choose documentation methods

  4. Set realistic timelines

  5. Assign responsibility for documentation

  6. Schedule regular reviews and updates


Conclusion: Investing in Your Exit Success


Creating comprehensive SOPs might seem daunting, but it's a crucial investment in your business's future value. The investment you make into your SOPs will have a positive ROI!


Need Help Getting Started?


If you're considering selling your business in the Madison, WI area and want to learn more about maximizing your sale price through proper documentation and other exit planning strategies, let's connect. Contact Collaborative Commercial Business Brokers at (608) 422-2200 for a confidential consultation.


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To your success,


Jason Huett Business Broker, CEO Collaborative Commercial Business Brokers, LLC.

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