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Collaborative Commercial Blog
Resources About Business Brokering: Buying and Selling Businesses in Wisconsin
Welcome to our blog!
If there is an industry-relevant topic you are interested in learning about, get in touch and share your ideas.
The posts on this page are broken down into the following categories: (1) Content for business owners, (2) content for business buyers, and (3) content related to Commercial Real Estate.


Top 5 Traits Buyers are Looking for in 2026
Deciding to sell your business is a major decision, and understanding what buyers value most in 2026 can help you maximize your sale price and streamline the process. Below, we break down the five most sought-after traits that buyers are prioritizing this year — based on market data, buyer surveys, and most importantly, our personal experience with real buyers over the past 12 months. 1. Upward Revenue Trajectory Why It Matters Buyers want proof that your business is growin

Jason Huett
Feb 164 min read


Selling to ETA Buyers (Entrepreneurship Through Acquisition)
ETA (Entrepreneurship Through Acquisition) is growing in popularity. If you're thinking of selling your business, learn more about this unique pool of buyers.

Jason Huett
Feb 114 min read


Mastering Business Sale Negotiations for Better Deals
Selling a business is a complex process that requires more than just finding a buyer. The key to a successful sale lies in mastering the art of negotiation. Effective negotiating business sales can significantly impact the final deal, ensuring you get the best value and terms possible. In this blog post, we will walk you through essential strategies, practical tips, and insights to help you navigate the negotiation process with confidence. Mastering the Art of Negotiating Bus

Jason Huett
Dec 28, 20254 min read


Finding the Right Buyer for Your Business: A Comprehensive Guide
Understanding the Importance of the Right Buyer Finding the right buyer for your business requires more than just accepting the highest offer. The ideal buyer combines strong financial capability, relevant experience, aligned growth objectives, and compatible personality traits that honor your business legacy. Start by prioritizing your own exit goals — including sale price, financing structure, and post-sale involvement. Then, systematically evaluate potential buyers against

Jason Huett
Nov 28, 20258 min read


Understanding EBITDA Adjustments: Protecting Your Sale Price
Understanding how buyers calculate EBITDA is critical to protecting your sale price. Buyers often recalculate EBITDA during due diligence. This can sometimes reduce the final sale price by $50,000 to $200,000 or more through "adjustments" that weren't disclosed in the initial offer. If you're considering selling your business, there's a crucial financial tactic buyers commonly use that can significantly impact your final sale price. In this discussion, we will help you under

Jason Huett
Oct 31, 20255 min read


Selling Quickly: A Strategic Guide for Time-Sensitive Business Exits
Selling a business quickly is sometimes a necessity. In this article, we'll outline a strategy for exiting your business quickly.

Jason Huett
Oct 12, 20255 min read


Why Recurring Revenue is More Valuable Than Regular Revenue
Why recurring revenue is more valuable than "regular" revenue.

Jason Huett
Oct 6, 20254 min read


Empowering Female Entrepreneurs: 7 Tips for Success
7 Essential Insights for Female Entrepreneurs to Achieve Success

Taylor Kaufmann
Aug 21, 20257 min read


You've Been Approached by a Buyer. Now What?
You're a business owner who has been approached by a buyer. Now what?

Jason Huett
Jul 6, 20257 min read


The Power of Retail: Why It’s Still One of the Smartest Business Moves You Can Make
The Retail sector is one of the most overlooked sectors when it comes to acquisition activity, but it provides unique opportunities to investors.

Taylor Kaufmann
Jun 22, 20253 min read


FSBO: The 3 Biggest Mistakes Business Owners Make When Selling
The 3 biggest mistakes business owners make when selling For Sale By Owner (FSBO).

Jason Huett
Jun 10, 20255 min read


The Hidden Valuation Villain: Owner Concentration
The Hidden Valuation Villain: Owner Concentration

Jason Huett
May 23, 20253 min read


Preparing To Exit: Tip # 1
How Standard Operating Procedures can improve business value.

Jason Huett
May 7, 20253 min read


The Next Generation of Business Owners
The next generation of business owners is looking promising.

Jason Huett
Apr 15, 20254 min read


The Impact of AI on Business Sellers
A discussion about how AI will impact business sellers.

Jason Huett
Mar 25, 20254 min read


Letters of Intent (LOIs) in Business Sales
Understand the purpose and content of a Letter of Intent (LOI).

Jason Huett
Mar 5, 20253 min read


The True Cost of Selling Your Business
Introduction When considering the sale of your business, one of the first questions that often arises is: "Should I sell it myself or...

Jason Huett
Feb 23, 20253 min read


The Impact of AI on Business Brokerage
As AI impacts businesses around the globe, industries are being disrupted faster than ever before. If you are considering selling your business, you may have already contemplated some of the changes that are on the horizon. Perhaps, it's one of the motivating factors in your exit timing. This article is the first of three in a series dedicated to business owners/sellers and buyers. This first article will provide an overview of the general impact of AI with the other two arti

Jason Huett
Feb 21, 20253 min read


2025 M&A Market Outlook
Every quarter the International Business Brokers Association (IBBA) releases their report on the previous quarter and highlights key trends expected in upcoming quarters. We've pulled out some of the highlights from the report which we believe to be pertinent to business owners who are considering selling their business in 2025. Market Overview: Signs of Optimism for 2025 Higher Interest Rates and an election year made 2024 a turbulent year for many business owners starting

Jason Huett
Feb 20, 20253 min read


Why Confidentiality is Crucial When Selling Your Business
A brief article about the importance of keeping the sale of your business confidential.

Jason Huett
Feb 3, 20253 min read
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