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  • Writer's pictureJason Huett

Navigating the Boomer Business Boom: A Strategic Guide to Ownership Transfer

Updated: May 3

Today, we're diving into a pivotal topic for seasoned entrepreneurs: seizing the opportunities of business ownership transfer. As the business landscape evolves, Baby Boomer owners find themselves at a significant crossroads: how to exit.


Baby Boomer business owner

The Baby Boomer Advantage: Seizing the Moment

Let's talk numbers. Recent statistics reveal a staggering reality: approximately 12 million businesses in the U.S. are owned by Baby Boomers. As these leaders approach retirement age, there's a tidal wave of business ownership transitions on the horizon. This presents a golden opportunity for both sellers and buyers in the market.


For Boomers, it's a chance to capitalize on their life's work. With the right strategy, this transition can lead to substantial financial gains and a legacy well-carved in their personal business history.


However, the Rule of Supply and Demand is also at play. With more businesses on the market, and the largest generation, the Millennials, less excited to buy many of these more traditional businesses, there may be more supply than demand. The likely impact will be that businesses which look good on paper, show healthy profit, and have strong operations will receive most of the attention.


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The Elephant in the Room: Lack of Exit Strategies

Another added hurdle for a number of Baby Boomer business owners is the lack of a solid exit plan. Strategic planning in this area is critical and those business owners who develop one will be light years ahead of the others.


So, what's the game plan? Here are a few actionable steps to ensure your business isn't just another name in the queue but at the forefront of the line:

1. Begin with the End in Mind: Craft Your Exit Strategy

  • Evaluate your business from an outsider's perspective. What makes it valuable? What are its growth potentials and unique selling points?

  • Consult with experts, financial advisors, and business brokers to outline a strategic exit plan aligned with your goals.

2. Shore-up Operations: Optimize Business Performance

  • Strengthen your financial records and streamline operations to showcase a thriving, attractive business.

  • Diversify revenue streams and fortify customer relationships to boost the overall value.

3. Tap the Right Professionals: Create Your Dream Team

  • In addition to your accountant and financial advisor, consider investing in specialized expertise to fine-tune these disciplines within your business: Marketing, Technology/IT, Sales, and Operations. Fractional C-level talent is all the rage today.

  • Document and transfer critical knowledge to key stakeholders to maintain business continuity.

4. Market Readiness: Positioning for Sale


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  • Develop a compelling narrative highlighting your business's journey, strengths, and growth prospects. There are typically two types of buyers: (1) financial buyers and (2) strategic acquisition buyers.

  • Leverage digital marketing and networking channels to increase visibility and attract potential buyers.

Remember, the secret sauce lies in meticulous planning and strategic execution. By proactively preparing your business for this monumental shift, you're not just selling a company; you're orchestrating a legacy.

In the words of a notable business magnate, Mark Cuban, "The thrill of victory is making the most of each day, and owning the process. Let that drive you."

So, Baby Boomers, embrace this moment. Take charge of the transition, and let Collaborative Commercial be your guiding light on this transformative journey.



Until next time,


Jason Huett Collaborative Commercial, CEO/CMO PS: To learn more about our process, schedule some time with us here.

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